Digital Marketing Expert

Role Overview

We are looking for a Digital Marketing Expert to plan, execute and optimise digital marketing for Onlin and its clients. The role will focus on social media management, performance marketing, lead generation, content strategy and campaign optimisation to deliver measurable business growth.

Key Responsibilities

• Plan and execute digital marketing and lead-generation strategies across relevant channels.
• Manage and optimise paid campaigns across Google Ads, Meta Ads and LinkedIn Ads, with focus on leads, conversions and ROI.
• Take ownership of social media management, including content planning, posting, campaign execution, engagement and account growth.
• Develop and manage social media content calendars across Instagram, Facebook, LinkedIn and other relevant platforms.
• Coordinate with design and content teams for creatives, reels, ad copies and campaign communication.
• Build and optimise landing pages, funnels and remarketing campaigns to improve conversions.
• Conduct competitor and market analysis to identify new campaign, content and growth opportunities.
• Support SEO, email, WhatsApp and content marketing initiatives.
• Prepare performance reports and continuously improve campaigns based on data and insights.
• Manage digital marketing requirements across multiple campaigns and client accounts.

Benefits