Home Features Pricing About Contact
Login Get Started
Home Solutions B2B2C Marketplace
Business Model — B2B2C

Sell Directly. Sell Through Partners.
Run Both from One Place.

Run a unified commerce system where HQ controls catalogue, pricing, commissions, and compliance — while dealers, franchisees, and consumers transact through role-based storefronts.

Who This Is For

Built for Hybrid Distribution

ONLIN B2B2C is designed for brands managing multiple selling roles under one brand.

Brands selling to consumers and through dealers
Franchise-led retail and QSR chains
Grocery and hyperlocal networks with multiple outlets
Regional brands expanding into omni-channel distribution
Businesses replacing Shopify + plugins + spreadsheets
If you manage multiple selling roles under one brand, this platform is built for you.
The Challenge

Hybrid Distribution Is Compounding Challenges

Growth exposes the fault lines between B2B and B2C systems.

Disconnected Systems
Dealers, franchisees, and consumers operate on different systems with no unified view.
Pricing Leakage
Wholesale and retail catalogs overlap, causing pricing leaks and disputes.
Settlement Complexity
HQ struggles to track orders, commissions, and settlements across sellers.
GST & Reconciliation
Tax compliance becomes complex across multiple sellers and locations.
Slow Onboarding
Onboarding new outlets is slow and manual without templates.
Plugin Fragility
Plugins and workarounds break as scale increases.

"Growth exposes the fault lines between B2B and B2C systems."

The Solution

One Intelligent Storefront, Multiple Buyer Types

ONLIN provides a single hybrid commerce platform with central control.

One Intelligent Storefront. Multiple Buyer Types. Central Control.
  • Retail customers see simple pricing and fast checkout
  • Dealers see wholesale pricing, MOQ, and RFQ workflows
  • Franchisees manage local fulfillment under HQ rules
  • HQ controls catalog, pricing logic, and compliance
  • Analytics split performance by channel, role, and outlet
B2B and B2C working together — not competing systems.
How It Works

Demo → Setup → Scale

Three steps to go live and grow — without technical complexity.

1

Demo

See dual commerce in action.

  • Customer vs dealer login experience
  • Role-based pricing and catalog visibility
  • Order routing and settlement views
  • HQ analytics across all channels
2

Setup

Configure rules once at HQ.

  • Product catalog and branding
  • Retail vs wholesale pricing logic
  • Commission templates and payout rules
  • Dealer and franchise permissions
3

Scale

Add outlets without rebuilding.

  • New franchisees onboard with templates
  • Pricing and policies stay consistent
  • Settlements and compliance stay automated
  • HQ visibility increases, not decreases
Platform Capabilities

B2B2C Capability Stack

Unified capabilities for hybrid distribution and retail.

Store Management & Setup
Dual-facing storefronts
Unified e-store creation
Custom domain and branding
Multiple themes for dual-facing experience
Login-gated dealer access
Segregated B2B and B2C content and pages
Product & Inventory
Centralized control
Centralized product management
Variants, attributes, and size charts
Bulk product import and updates
Multi-tier pricing and wholesale rules
Inventory visibility across retail and dealer channels
Payments & Orders
Channel-specific flows
Fast retail checkout for consumers
Partial payments and RFQ for dealers
Dynamic checkout forms by login type
Automated order estimates
Channel-specific delivery charge logic
Users, Dealers & Access Control
Role-based permissions
Separate customer and dealer logins
Franchise and outlet-level permissions
User groups and tiered pricing
Staff roles for HQ operations
Appointment booking for onboarding
Marketing & Communication
Hybrid promotions
Retail coupons and promotions
Volume discounts and hybrid offers
WhatsApp integration for updates
SEO and AI-assisted content
Dashboard & Analytics
Multi-channel intelligence
Multi-channel sales analytics
Dealer vs retail order segmentation
Inventory reports across channels
Outlet-wise performance insights
Customer and dealer behaviour analytics
Problem → Solution

Deep Problem → Solution Mapping

Every challenge has a built-in answer within the platform.

Challenge

Wholesale and retail pricing conflict

Onlin Solution

Role-based catalogs and pricing visibility prevent leakage and disputes.

Challenge

Franchise operations lack visibility

Onlin Solution

HQ dashboards split performance by outlet, dealer, and customer channel.

Challenge

Manual commission calculations

Onlin Solution

Predefined commission templates with automated settlement reports.

Challenge

Plugin-heavy marketplace setups break at scale

Onlin Solution

Unified platform architecture instead of Shopify + plugins + spreadsheets.

Challenge

GST and reconciliation complexity

Onlin Solution

GST-ready exports and structured order data across all sellers.

Why Onlin

Why Onlin for B2B2C

Distribution infrastructure, not just commerce software.

True hybrid B2B + B2C logic in one system
HQ-first control with local execution
India-first compliance and tax readiness
No dependency on fragile marketplace plugins
Real-World Impact

Real-World Impact

A regional grocery brand with 12 franchise outlets

  • Operates 1 central warehouse with 12 franchise outlets
  • Sells directly to consumers online
  • Orders route to nearest outlet automatically
  • HQ automates commissions and settlements

Result

Faster deliveries
Happier franchise partners
Clean GST reconciliation
Full HQ visibility

Unify Your B2B and B2C Operations
on One Platform

Control catalogue, pricing, and partners — without slowing down growth.

Talk to our teamStart Free